Paper punch cards are easily lost and provide you with zero data. A digital loyalty system, integrated with your POS, changes the game.
With a digital system, you know:
- Who your top 10% of customers are.
- When a regular customer hasn't visited in 2 weeks (so you can send them a "We miss you" coupon).
- What items are usually bought together.
Offer a sign-up bonus (e.g., "Free pastry with first purchase") to get massive adoption quickly.